Free Workshops

Tuesday 30 June

	Search &Response Arena	Speaker
10:00-11:00	A Bad Practice Guide to PPC
11:00-11.30	Webtrends Integrated Marketing Measurement
11.30-12:00	How to Proactively Increase Conversion Rates
12:00-13:00	Strategies and Tips learnt from US e-commerce companies To Significantly Increase Online Revenues in a Tough Economy
13:00-13.30	SEO Masterclass - "It's all in the blend. What really makes Google tick?
13:30-14:00	Say "Hello to the Marketing Democracy" :Don't Battle the Marketing Democracy Revolution - Join It
14:00-15:00	Planning and Delivering a Successful Search Engine Optimisation (SEO) campaign – Keys to Success!
15:00-15:30	SEO is dead - Long live the new SEO!
16:00-16:.30	Top 11 PPC Strategies for Return on Investment
	New Media Arena
10:00-11:00	The Role of Play in Social Media
11:00-12:00	Customer Engagement Workshop - Learn how to engage visitors on your web site so that they buy, subscribe and interact.
12:00-12.30	Augmented Reality - future technology today
12.30-13:00	Winning in the current climate - how to grow, seek opportunities and be best in class
13:00-14:00	Twitter: Strategies;techniques;rules;measurement;and140 brands
14:00-15:00	Building a brand online: how digital marketing helped swiftcover.com acquire one million customers
15:00-15:30	The Power of Online Video: Bringing Your Content Ideas to Life
15:30-16:00	Enterprise Social Networks – Allowing retailers to better engage and understand their consumers
16:00-17:00	How to use personalised retargeting to retarget lost users and convert them into buyers
	Online Advertising Arena
10:00-10:30	To be announced
10.30-11:00	How to Make Your CRM System Work for Marketers
11:00-11:30	Maximising usability testing with real time eye tracking.
11.30-12:00	Viral, the Content Distribution Lever and Games
12:00-13:00	Optimising Your Affiliate Activity
13.30-14:00	Tracking and engaging your online customers in real time
14:00-15:00	Effective Online Reputation Management with Social Media
15:00-15:30	Great Email Marketing - Death of the Announcement, Birth of the Dialogue
15:30-16:00	Big World, Small Budget  – improving international marketing ROI in hard times
16:00-16:30	A Brand New World - How Entertainment from TV to Music Wants to Meet Your Brand

Wednesday 1 July

	Search & Response Arena
10:00-10:30	Human Contact within the Digital World
10.30-11:00	Top 11 PPC Strategies for Return on Investment
11:00-11.30	To be confirmed
11.30-12:00	PPC Insights with Pay for Performance - Why percentage PPC spend pricing is dead
12:00-13:00	PPC Quality Score: How it impacts on your Pay Per Click (PPC) campaign performance
14:00-15:00	Affiliate Marketing in Social Media
	New Media Arena
10:00-10.30	Live website visitor tracking and engagement
10.30-11:00	Online PR - The key to Unlocking your Brand's Potential
11:00-12:00	Driving and converting traffic to your website
12:00-12.30	Marketing to a mobile audience
12.30-13:00	A Marketer's Guide to Engaging Your Online Customers
13:00-13:30	Navigating the digital landscape:advice for marketers on how to select the best agency for the job, brief and manage your agency to get the results you need.
13:30-14:00	Digital Editions: Are they becoming mainstream and should they now be considered an important part of the online marketing mix?
14:00-15:00	What makes an effective digital marketing programme? a 'how to' case study in creating a successful digital marketing programme.
15:00-15:30	The ROI in Video
15:30-16:00	Why your company needs it's own online TV channel
	Online Advertising Arena
10:00-11:00	Making social networks work for your brand
11:00-12:00	Using content to meet your online customer demands - What do customers expect from your website, and how can meeting these expectations generate more revenue.
12:00-13:00	Principles of Affiliate Marketing - A Panel Debate
13:30-14:00	Delivering greater returns on Advertising Spend through optimisation of
14:00-15:00	Socialise Your Email Marketing: Top Strategies for Leveraging the Best of Social Networking.
15:00-15:30	Blogging 101: A Guide to Getting the Most out of Your Blog

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