NMA L!ve Conference

If you’re thinking about using social media, but don’t know how to start, this session takes you through the basics. Find out what your current social media presence looks like, and what to think about in making use of these increasingly important channels.

William Owen, Founder/Executive Director, Made By Many

Leo Ryan, Partner, Ryan MacMillan

Tom Nixon, Director, NixonMcInnes

The promise of internet advertising was always that online advertising would become so targeted and relevant that it would stop feeling like advertising at all. How close are we to that goal, and how do you balance the cost of increased personalisation with the improvement in results?

Rufus Evison, Digital Strategy Director, Dunnhumby

Chris Denton, Head of Marketing and New Media, Barbican Centre

Since its inception, online advertising has been dominated by “last click wins”, attributing all the value of a transaction to the ad that delivered the final click. But what about all the other ads or content that customer saw? This session looks at the latest initiatives to attribute value to all the touchpoints in the customer journey.

Michael Steckler, MD, Platform A

John Squire, Chief Strategy Officer, CoreMetrics,

Paul Frampton, MD, MPG

Ciaran McConaghy, Head of Analytics, Microsoft Advertising,

Suzanne Moorey-Denham, SVP/Global Head of Digital Solutions, Dynamic Logic, Millward Brown

Children and young people are prolific users of the internet in general, and social media in particular, but they present a unique set of challenges to marketers who would like to reach them through these channels. Four experts give us the dos and don’ts in this sensitive sector.

Chris Ward, Creative Communications Director, Comic Relief 

Marc Goodchild, Head of Interactive and On-Demand, BBC Childrens

Jens Bachem, MD, Digital Outlook 

Carole Fletcher, MD, Intuitive Media  

The iPhone has revolutionised the mobile web browsing experience, and not just for Apple users. But how important is a mobile web presence? Three brands explain why they launched mobile sites, the problems they faced in doing so, and the results they’ve been seeing.

Steve Wing, Business Development Director, Guardian News and Media

Rich Holdsworth,  CTO, Wapple

Kathy Smith, Mobile Manager, Everton FC

There is always someone, somewhere talking about your brand, which means that the internet is a 24/7 focus group for any marketer who chooses to listen. But some brands are going beyond that to recruit communities of customers and users to have a direct input into their products and services.

Oliver Lucas, Head of Brand planning, New Look

Helen Trim, Chief Operating Officer, Fresh Networks,

Live’s microworkshop format lets you quiz three experts on key issues and get the detailed answers you need. This session will focus on how to build a mobile site, mobile advertising, and how to design, build and run mobile applications

Dan Rosen, Head of AKQA Mobile, AKQA

Sham Careem, Momac

Social networks are built on the benefits they offer users, but the best way for marketers to take advantage of their huge, committed audiences is less clear. This session gives you a chance to quiz both networks and marketers about how to communicate successfully with network users.

Henry Clifford-Jones, Director of Ad Sales, LinkedIn,

Simon Podd, Head of Sales, Bebo

Hussain Chowdhury, European Sales Director, Habbo

Creative directors from three of the UK’s most respected digital agencies share their choice of the most exciting online work of the past twelve months, across the entire spectrum of interactive media.

James Hilton, Chief Creative Officer,  AKQA,

Andy Sandoz, Creative Director, Work Club

Nicholas Roope, Creative Director, Poke

Ad networks and exchanges are pushing down the cost of advertising on high-quality publishers’ sites. This is great news for advertisers, less so for the publishers themselves. This session brings both sides of the debate together to look at the future for quality content.

Satish Jayakumar, Co-founder/Director, Adjug

Suzanne Moorey-Denham, SVP/Global Head of Digital Solutions, Dynamic Logic, Millward Brown

Jamie Kenny, Head of Account Management, i-level.

Damon Reeve, CEO, Unanimis

Bill Murray, Digital Media Consultant/Advisor

What started with a business problem of tackling online fraud developed into a way of putting customers at the centre of change and ongoing development.

The session will cover how Barclays changed what it was doing based on feedback; how it kept validating what it was implementing was of value to Customers; the results obtained; and how this approach then became the way Barclays does things.

Sean Gilchrist is the Digital Banking Director for Barclays UK Retail Bank

In difficult economic conditions, retaining existing customers becomes more important that acquiring new ones. But how do you reach those customers when it’s them, not you, that controls whether they let your CRM material through their digital defences.

Michael Bayler, Founder, Bayler and Associates.

Behavioural targeting is one of the most promising technologies for publishers and advertisers alike, but it’s also one of the most controversial. This session will look at the potential of the technology as well as best practice for its use.

Nick Stringer, Head of Regulatory Affairs, IAB

Zuzanna Gierlinska, Head of the Microsoft Media Network, Microsoft Advertising

Ross Jenkins, Head of Profero Performance, Prefero

Stuart Coleman, Managing Director, European Operations, Audience Science

Donald Hamilton, Managing Director, Wunderloop UK

The social media world is built on relationships. In this session we look in depth at how you can get your brand talked about by the people who matter, and also at how to make sure that when people search for you or your company online, what they find is what you want them to find.

Dave King, CEO, Digitals Media

Katy Howell, MD, Immediate Future