About Magiq
Magiq, the on-demand digital marketing company, is dedicated to helping marketers communicate more efficiently, freely and effectively with their online customers using data captured from each visitor.
Magiq provides marketers with easy-to-use, cloud-based, pay-as-you-go, online services that compile and use customers’ online behaviour and history to optimise and personalise digital marketing communications to the individual.
Magiq uses teams of ‘Gnomes’ to power the services – a descriptive metaphor for those Magiq users with a non-technical mindset reflecting the “service-not-technology” nature of Cloud-based solutions. So Gnomes can be “hired” and given simple and intuitive rules and budgets by the Magiq user to adjust the banners, graphics and text on a page, or identify and categorise a ‘hot’ leads or potentially defecting customers.
Magiq's solutions actually use advanced, proven Web 2.0 Technology and analytics to compile data about customers and visitors. By linking Magiq's automated digital marketing programs to data about individual customers, and their behaviour and history of dealing with the site, Magiq can help marketing teams increase conversion rates, improve customer experience and increase customer engagement with the site, brand and products.
Magiq computes and records key events and metrics (such as RFM scores, contact details, location and purchase history) and saves these in the customer database it builds for the site. The Magiq services then capitalise on both the real-time visitor activity and the captured historical data to dynamically adjust page content to optimize the message presented to each individual customer, or provide lead nurturing and anti-defection tools.
These services include:
- Magiq Chameleon – a dynamic landing page optimizer that adapts content for each visitor in real-time according to the search term they used to find the site, making the site appear to be the perfect destination for the query – a completely new concept!
- Magiq Locale – a content ‘pusher’ that allows marketers to automatically insert location-specific content in real-time, as determined by exactly where the visitor is in the world.
- Magiq Retain – an automated anti-defection solution which provides the site owner lists of customers who appear to be at risk of abandoning the brand, before they actually do, based upon the capturing of session/behavioural data and the building and filtering of individual customer RFM profiles.
- Magiq Prospect – a lead generation solution that generates lists of returning, interested ‘ready-to-buy’ online visitors, including their email addresses, location and interests, equipping marketers with the information required to act on real-time ‘hot’ sales leads.
- Magiq Smart – a trigger-based marketing solution that presents content based upon a combination of the current session, but also the details of the customer’s history, rather than relying on real-time data alone.