Focus Integrated Marketing Communications are an established full service agency offering all the benefits of a London agency from a rural base in Essex – At Focus Integrated we blend traditional graphic skills with modern digital design and web management. We are focused on what you want your audience to do, how you want them to feel and how you want them to act in order to make your campaign successful and drive ROI.
One of the largest integrated marketing agencies outside of a major UK city, Essex based Focus Integrated will be demonstrating four new products at the Online Marketing Show which form the backbone and provide shape to a range of digital and print services. Used individually or combined, they give clients more control of their marketing activities and importantly, can reduce costs.
Key amongst them is social media monitoring which enables the development and implementation of a strategy to maximise the use of this fast growing and all-pervasive medium.
‘There are 23 million active Facebook accounts in the UK,’ said Chris Pinnock for Focus Integrated. ‘That means 1 in 3 of us are regularly using this particular online social network – and there are plenty of others. One of our roles is to help clients establish if potential and current customers are discussing their brand or services via social media and if so, where this is happening and what is being said. We work with clients – and we use real people, not computer-generated processes – to produce a comprehensive picture of their online profile. Equipped with this information we can then develop a tailor-made social media strategy, which also gets measured, so the client can validate and then continuously refine their marketing engagement with social networks,’ he said.
MyMarketingHub, which will also be demonstrated at the Online Marketing Show, offers a full suite of print management solutions which could substantially reduce agency fees through a powerful, online software system. Clients can access, edit, print and manage their printed documents simply and quickly. The software guarantees consistency across the brand from brochures and press adverts to email and mobile campaigns, providing complete control and offering savings on artwork costs.
‘Our commitment is to deliver an integrated service,’ said Chris. ‘The application of these products means that we can provide a number of solutions for our clients which give them better control over their marketing campaigns and strategies, provides real-time measurement of their profiles and helps them manage their online activities.’
To view all four new Focus Integrated’s products and learn more about what they can offer, meet the team at Stand A211.