Eyeka connects brands with creators
Eyeka is a participation marketing company, enabling brands to connect with creators to kick start their consumer engagement. We've helped brands such Nike, Coke, Honda, Philips, Sony and many more to generate authentic consumer content and increase audience engagement.
Leveraging a co-creation community
Eyeka leverages an international co-creation community of 85,000 'creative consumers', gathering authentic consumer generated content while ensuring brand control and operating within a defined legal framework.
Brands and agencies leverage the Eyeka community to build a direct and authentic connection with their consumers through :
- communications (seeding branded microsites, facebook, YouTube branded channels, social media sites, TV etc.)
- insights generation (better understanding how consumers relate to their brand or use their products)
- co-innovation (co-creating new products with their consumers or improving existing products)