Double you online conversion rates with Optilead!
Prospective customers are increasingly shopping online and most companies are now heavily reliant on the web but this presents its own problems:
- Significantly lower conversion rates
- Lower penetration of profitable ‘Add-ons’
- Poor retention rates
An effective means of increasing online conversion is to get the customer on the phone as quickly as possible - If you talk to your customers you will sell more! Don’t make the mistake of assuming that everyone on your website doesn’t want to speak to you!
Optilead will enable you to identify and target prospects in real time using outbound calling, SMS, e-mail or ‘pop-ins’. Come and talk to us on stand A334.
With the cost of generating new enquiries rising, it absolutely makes sense to focus on making the most of the leads you’ve got. Companies are increasingly starting to understand the potential of outbound calling and those that are doing it properly are seeing conversion rates similar to traditional inbound phone enquiries. The key to making this successful though, is the speed with which you get back to the customer. The longer you leave it:
- The lower your decision maker contact rate
- The greater the chance that a competitor will get to them first.
- The lower your conversion rate.
To gain the maximum benefit, the call needs to be made within 15 minutes. However, this “real time” response is an area where many companies are struggling to find a robust solution. Whether you have 10 visitors a day to your website or 10,000, Optilead allows you to identify and target prospects in real time using outbound calling, SMS, e-mail or ‘pop-ins’. Typical ‘trigger’ events include:
- Abandoning a shopping basket
- Dropping out of an application form
- Dropping out of a quote process
- Completing a quote process
- Abandoning a payment process
- Opening an e-mail
Optilead allows you to proactively engage with prospects at the earliest possible moment thus maximising your chances of making the sale. To find out more about how we’ve helped some of our clients literally double their online sales, come and have a chat with us on stand A334.